Designing and developing a fresh digital platform for Reynolds Food Group to bring their new brand to life and simplify content management.
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Reynolds Food Group worked with one of our long-time partners, OMNE, on a comprehensive branding project. We then stepped in to bring their new brand to life with a fresh new website, designed from the ground up using the new brand guide, and built to allow simpler content management for Reynold's internal team.
Reynolds Food Group had evolved significantly — expanding its specialist businesses, refining its offer, and modernising its brand through a comprehensive rebrand led by OMNE. The new identity needed a digital platform capable of reflecting its scale, heritage, and operational depth.
The existing website no longer aligned with the ambition of the business. It lacked the flexibility to support multiple divisions, evolving product categories, and ongoing content updates across teams. The challenge was to create a digital experience that felt as fresh, premium, and reliable as the ingredients Reynolds supplies every day.
Working closely with the newly developed brand guidelines, we designed and built a fully bespoke WordPress platform structured around clarity, performance, and scalability.
Our focus was threefold:
The site architecture was carefully mapped to reflect Reynolds’ diverse offer — from fresh produce and meat to prepared foods and logistics expertise — ensuring visitors could easily navigate between sectors, services, and sustainability initiatives.
The new website successfully brings Reynolds’ refreshed brand to life online — combining over 80 years of heritage with a modern, confident digital presence.
More than a visual refresh, the platform now acts as a central hub for customers, suppliers, and partners. It communicates authority, scale, and reliability while giving the internal team the tools they need to evolve the site alongside the business.