Launching BECK, a clear and intuitive digital platform helping crypto investors understand tax obligations and improve compliance with confidence.
Our client, an accountancy firm specialising in tax services, noticed a growing demand for crypto tax advice as more people began investing in digital currencies. However, they also observed a lack of awareness among the general public about the tax implications of crypto investments, leading to potential non-compliance with tax laws. To address this issue, they approached us to create a new digital service that would help crypto investors understand their tax obligations and simplify the filing process. So how might we create a brand and experience that would effectively engage with the target audience and encourage a change in behaviour towards tax compliance?
We conducted extensive research and analysis to gain a deep understanding of the target audience, their behaviours, and the challenges they faced when navigating crypto tax obligations. This included surveys, one-to-one interviews, and focus groups with active crypto investors, alongside a detailed review of relevant tax laws, regulations, and compliance requirements. These insights allowed us to identify key pain points, knowledge gaps, and misconceptions that were preventing investors from confidently managing their tax responsibilities.
Based on our findings, we developed BECK — a clear, supportive brand and digital experience designed to make the tax filing process simple, intuitive, and far less intimidating. The platform confronts traders’ concerns head-on by combining straightforward language, guided user journeys, and the reassurance of a crypto-specialist accountancy service that understands the space inside out.
BECK launched in early 2023 and quickly received praise for its clarity, ease of use, and accessible approach to a traditionally complex topic. This strong reception led to high levels of engagement from crypto investors and helped make tax laws more understandable and approachable. As a result, the platform contributed to fewer penalties linked to non-compliance and drove increased demand for crypto-related accountancy services overall.